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IFA 2019 Global Press Conference

Andalusia, 25-28 April

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About

The IFA Global Press Conference kicks-off IFAs global communication by gathering more than 300 international journalists from over 55 countries, IFA exhibitors and partners for 4 days once a year. 

Latest products, trends as well as executive interviews allow journalists from around the globe a perfect IFA pre-reporting in an exclusive setting. The global media reporting at the IFA 2018 Global Press Conference resulted in 633 million potential media impressions in TV, Print and Online reports.

Benefits

  • Use this opportunity to communicate your brand to 300+ international journalists
  • Spread your messages or present your new products to an exclusive audience
  • Be part of this premium media event either as a speaker, exhibitor or a guest
  • Make the most out of a truly global launchpad and networking platform
  • Mingle in a unique setting and inspirational atmosphere

Facts & Figures

Facts and Figures

12+

Years Event

Facts and Figures

300+

Journalists

Facts and Figures

55

Countries

Facts and Figures

80%

Editors-in-chief

Facts and Figures

4

Days

Facts and Figures

500+

Minutes
Industry Presentations

Program 2018

Day
1
Thursday, 19 April
9:00 AM Arrival
7:00 PM Get-together
Day
2
Friday, 20 April
9:00 AM Power Briefings
10:00 AM Product Showcases
5:30 PM Excursion
Day
3
Saturday, 21 April
9:00 AM Product Showcases
11:00 AM Press Conference
5:30 PM Gala Evening
Day
4
Sunday, 22 April
10:00 AM Check-out
12:00 AM Departure

Partners 2018

Speakers 2018

Natalia Andrievskaya

Natalia Andrievskaya

GfK Market Insights

Global Director
Major Domestic Appliances

The outlook is positive. What factors stand behind that growth? From healthy development of some of the regions and countries to various product and consumer trends. Has the smart home trend finally turned into the reality of home appliances market? The difference by regions and different product type is tremendous.

What barriers remain and which ones were overcome? What awaits one of the most healthy durables markets in the future?

Philips Liat Ben-Zur

Liat Ben-Zur

Philips

Senior Vice President, Head of Connected Digital Platforms Propositions

At IFA global press conference 2018 Philips presents innovative solutions to improve our daily routines – highlight is the new-to-world SmartSleep solution that will change the way the world sleeps. As a global health technology leader Philips is uniquely positioned to pair clinical research, the latest digital technologies and world-class design capabilities to create empowering tools that help consumers to take better care of the cornerstones of a balanced, healthy and energetic lifestyle, such as nutrition, a clean environment and sleep.

Paul Gray

Paul Gray

IHS Market Insights

Director Research and Analysis | Technology, Media & Telecom, IHS

Preview on the Cluster INTELLIGENCE 2024 on 2 September at IFA+ Summit 2018: What impact will Artificial Intelligence have in the future?

Udo Jansen

Udo Jansen

GfK Market Insights

Global Director
Small Domestic Appliances

The Small Appliance markets are showing good growth based on contributions from many product categories. Innovations are key to driving this growth with more and more new solutions and products launched to meet consumer’s needs. Additionally, there is tremendous potential in developing regions around the globe, from China, Latin America to South East Asia. Yet each market is entirely unique! At the same time, innovation is driving new products and sub-classes in long established categories. Furthermore, there is more and more enthusiasm for smart/connected products that are driving lifestyle, convenience and time-saving solutions at an affordable price.

Sharp Sasha Lange

Sasha Lange

Sharp

Vice President
Marketing and Sales EMEA

SHARP is back – after earning lots of attention during IFA in Berlin last year with a flurry of amazing announcements around their audio-visual products and smartphone businesses, SHARP will continue to go full throttle at IFA Global Press Conference in Rome this year and surprise yet again with another bold announcement.
Display technology is and has been at the core of SHARP’s recent success: by utilizing innovative technologies like IGZO, that allows the production of high quality frameless screens, or the up-and-coming new resolution standard 8K, SHARP has established itself a name as pioneer and innovation driver. 8K in particular is a very exciting topic as the new technology will finally arrive in consumers’ everyday lives in 2018.

TCL Frederic Langin

Frédéric Langin

TCL

General Manager Sales and Marketing Europe

TCL Multimedia, the world’s third largest TV maker and one of the fastest-growing consumer electronics brands in the world, continues to innovate to bring great sound, picture quality, technology, functionality and design to consumers in Europe and beyond. Frederic and Marek will present TCL’s line-up of innovations for IFA 2018, which integrates even more advanced forms of Artificial Intelligence.

Philips Bernd Laudahn

Bernd Laudahn

Philips

Market Leader Personal Health DACH

At IFA global press conference 2018 Philips presents innovative solutions to improve our daily routines – highlight is the new-to-world SmartSleep solution that will change the way the world sleeps. As a global health technology leader Philips is uniquely positioned to pair clinical research, the latest digital technologies and world-class design capabilities to create empowering tools that help consumers to take better care of the cornerstones of a balanced, healthy and energetic lifestyle, such as nutrition, a clean environment and sleep.

Martin Ludwig

Martin Ludwig

WMF

Senior Vice President International Strategy & Product Creation

Each and every day, millions of people around the world use WMF products, which make preparing, cooking, eating and drinking a culinary highlight. Having a long-standing tradition of innovation and being a leading source of inspiration for the industry, WMF has been making each of these culinary moments special – since 1853 – and still does.

The global trend towards smaller households has a huge impact on the use of small kitchen appliances, as the number of single and two-person households is set to rise significantly over the next few years. This means that living space and kitchen size, including storage space and worktops, have reduced considerably, especially in urban areas.

WMF KITCHENminis® was developed in line with consumers’ growing environmental awareness and the trends towards more sustainable and smaller WMF products — which are just as powerful as the large ones.

Meet Germany’s No1 brand in homewares and learn more about German engineered, highly functional products, iconic design statements and innovative milestones.

Marek Maciejewski

Marek Maciejewski

TCL

Product Development Director Europe

TCL Multimedia, the world’s third largest TV maker and one of the fastest-growing consumer electronics brands in the world, continues to innovate to bring great sound, picture quality, technology, functionality and design to consumers in Europe and beyond. Frederic and Marek will present TCL’s line-up of innovations for IFA 2018, which integrates even more advanced forms of Artificial Intelligence.

They will discuss the shift from application-driven to content-driven Android TVs, and why TCL - a pioneer in Quantum Dot Technology since 2015 - believes that Quantum Dot is key for delivering true-to-life light and colors but also for the future of in-home entertainment.

German Autolabs Daniel Mieves

Daniel Mieves

German Autolabs

Head of Marketing at German Autolabs

Preview on the Cluster INTELLIGENCE 2024 on 2 September at IFA+ Summit 2018:
What impact will Artificial Intelligence have in the future?

Radionovelli Paolo Novelli

Paolo Novelli

Radionovelli

CEO of Axis and Inventor of 4G Radio

Radionovelli presents the 4G radio that revolutionizes the world of broadcasting with patented algorithms unique in the world for on demand and targeted advertising.
This innovative solution combines in a single device a classic fm/am and dab radio, 4G mobile connectivity, the functionalities of the Android operating system, a 6.3 touch display, a 30 watts audio power system per channel and CD/DVD player. Moreover, an always on line system guarantees users the listening and viewing of digital contents even in the absence of FM or DAB signal, wherever they are in the world.

Fitbit Benoit Raimbault

Benoit Raimbault

Fitbit

Vice President Marketing EMEA

Fitbit has spent the past decade helping people live healthier lives, and demonstrated the power of wearable devices to create healthier outcomes. Wearables have emerged as a favourite tool that helps millions of people around the world to proactively manage their health and wellness. In this session you will learn about the evolution of the wearables category and you will find out more about the latest Fitbit’s smartwatch, Fitbit Versa.

WMF Xavier Sabourin

Xavier Sabourin

WMF

President of Consumer Goods BU

Each and every day, millions of people around the world use WMF products, which make preparing, cooking, eating and drinking a culinary highlight. Having a long-standing tradition of innovation and being a leading source of inspiration for the industry, WMF has been making each of these culinary moments special – since 1853 – and still does.

Gian Carlo Scataglini

Gian Carlo Scataglini

Radionovelli

Product Specialist

Radionovelli presents the 4G radio that revolutionizes the world of broadcasting with patented algorithms unique in the world for on demand and targeted advertising.

This innovative solution combines in a single device a classic fm/am and dab radio, 4G mobile connectivity, the functionalities of the Android operating system, a 6.3 touch display, a 30 watts audio power system per channel and CD/DVD player. Moreover, an always on line system guarantees users the listening and viewing of digital contents even in the absence of FM or DAB signal, wherever they are in the world.

GfK Gerard Tan

Gerard Tan

GfK Market Insights

Director APAC, Digital World

The connected lifestyle is moving beyond having just your smartphone being connected to smart home devices. Artificial Intelligence and having smart home devices being interconnected to one another could soon become mainstream for consumers in Asia.
We take a look at the new products and concepts that are propelling this change. Innovations in tech devices are also moving consumers towards more premium products, driving the value growth of tech devices within the APAC region.

Beurer Georg Walkenbach

Georg Walkenbach

Beurer GmbH

Managing Director and Shareholder

Digitalization and megatrends such as selftracking and optimization disrupt the health & well-being sector and change the requirements for health products. People want to measure, store, track and share their data – anywhere and anytime. Former appliance manufacturers increasingly provide software too. Beurer demonstrates how the company successfully transitioned from a heating pad manufacturer into a digital health specialist with eleven in-house developed apps and a broad connect assortment.


Beurer Website

Miele Dr. Reinhard Zinkann

Dr. Reinhard Zinkann

Miele

Executive Director and Co-Proprietor

For many decades, Miele has been primarily known as a quality and innovation leader in laundry care.
With its latest trade-show premieres, the German family-run company has strengthened above all its claim to be THE kitchen experience brand in its branch of industry. This certainly applies to the new revolutionary Dialog oven that will be launched in June. In Rome, you will find out how Miele is planning to continue with this strategy and what Miele has to offer demanding connoisseurs all around the world.