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Media Room

IFA 2019 Global Press Conference

Attending Media 2018

Algeria

EL WATAN

Argentina

Clarín

TN Tecno

Australia

Appliance Retailer

Sound+Image

Austria

E-MEDIA

EWH

Medianet Technology

TGA

The Red Bulletin Innovator

WOHNDESIGNERS

wohninsider

Techmagnet

Azerbaijan

InfoCity

Belarus

DELO (East+West)

Belgium

Communications Business Solutions

Data News

FWD Magazine

Télépro

Brazil

Canaltech

PORTAL ELETROLAR

TecMundo

Bulgaria

HiComm Magazine

Nixanbal.com

Canada

Bloomberg TV

SiriusXM

China

DigiHouse China

Digital Power

ea3w

GUANGDONG TELEVISION

Guan Yue International

IDG Group

InfoAV

PConline

People Daily

Tencent

Yesky

ZOL

Croatia

BUG

ICTbusiness 

ICTbusiness TV

NOVI LIST

T-Portal

Croatia

hometechcy.net

Czech Republic

DigitálníDomácnost.cz

iDNES.cz 

MF DNES

MobilMania.CZ

PCTuning.cz 

Právo Daily

Sdělovací technika

Stereo & Video

SvetAplikaci.cz

Technický týdeník

Denmark

Alt om DATA

Hvidvare Nyt

Penge & Privatøkonomi

Estonia

Postimees

Tehnikamaailm

Finland

Sähkö & Tele

Sunnuntaisuomalainen

Tekniikan maailma

France

AVCesar.com

cinenow.fr

HOMAP

IFA INTERNATIONAL JOURNAL MARKET

Le Journal du Geek

Le Monde Numerique

Les Années Laser

Neo Domo

NEOMAG

ON-mag.fr

Retail Numerique Magazine

Germany

CE&TRADE

CE-Markt + CE-Markt electro

Chip

COMPUTERBILD

Elektromarkt

Frankfurter Allgemeine Zeitung

Guan Yue International

HEIMKINO 

HIFI TEST 

hitec Magazin

hitec news

infoboard.de

markt intern Consumer Electronics

markt intern Elektrofachhandel

Münchner Merkur

n-tv

PC-WELT

PoS-MAIL

rfe-Elektrohändler

stil & markt

video

WeltN24

Ghana

Ghana Business News

Greece

DIGITAL LIFE

PC Magazine

PhotoNet & PhotoNet Professional

Sound Vision

Techblog.gr

Hong Kong (China)

hogar.hk

Hong Kong Commercial Daily

PC Market

Hungary

Index.hu

origo.hu

Prohardver

Sztereo Sound & Vision

India

Exhibit Technologies

The Hindu BusinessLine

Indonesia

Kompas.com

Ireland

Ireland's Technology Blog

Israel

Channel10

Geekmedia

Girafa

Htmobile

Photographer

Walla!

Ynet

Italy

AE Apparecchi Elettrodomestici

Affari&Finanza - La Repubblica

Audioreview

AV MAGAZINE

Bancaforte.it

Bianco & Bruno

Costruire Hi-Fi

DDAY.it

Digital Video Home Theater

DJMag

Ei Tech

Euronics Magazine

Fedeltà del Suono

HDBLOG.IT

HITECH Magazine

Marketplace

Sportech Magazine

Startupitalia.eu

Suono

Tutto Digitale

WIRED

Japan

ASCII Magazine

BCN Retail

DIME

Engadget Japanese

GetNavi

HIVI

ITmedia

Kaden Hihyo

Mynavi News

Nikkei

Nikkei Plus10

Nikkei Technology Online

Phile Web

RBB Today

STEREO

Kenya

Android Kenya

Business Daily

Republic of Korea

Chosun Biz

Digital Times

Donga Ilbo

edaily

Financial News Newspaper

Hankook Ilbo

JoongAng Ilbo

Kookmin Ilbo

Korea JoongAng Daily

Maeil Business Newspaper

Money Today

News1

The Asia Business Daily

The Electronic Times

The Herald Business

The Korea Herald

The Korea Times

The Munhwa Ilbo

The Seoul Economic Daily

YTN

Kosovo

TV Show MULTIMEDIA

RTV KOSOVO

Latvia

Diena & Dienas Bizness

Kapitāls

Lithuania

A-Zet

Blogger: Huffington Post

e-studio.it

stereomania.it

Verslo klasè

Macedonia

TV21

Malta

V SQUARED - GADGETS

Mauritius

Capital

Mexico

Publimetro

Netherlands

Beeldvorming.Info

ConneXie

Digitailing

Digital Movie

Elektro Retail Magazine (ERM)

Emerce

Hardware.Info

Het Parool

Hifi Video Test

Home Emotion

Huishoud Electro

PCM

Nigeria

IT & TELECOM DIGEST

Norway

Elektronikkbransjen

Lyd&Bilde

Poland

Audio-Video

Elektronika

FOTOinformator

Foto-Kurier & foto-kurier.pl

InfoMarket

Logo

Przegląd Techniczny

SAT Kurier

Tele Kabel & Digit TV

Tele Pro

tvtest.pl

Portugal

Audio & Cinema

casa & audiopt.com

SAPO TEK

Romania

iLikeIT

SmarterNext.com

Tehnica si Tehnologie

Russian Federation

Avreport.ru

btest.ru

Consumers' Compass

lady.mail.ru

Nezavisimaya Gazeta

NTV

RATEK-Media Ltd.

Salon Audio Video

Serbia

Hi-Files

MONDO MobIT

Polarotor - TV Kopernikus

Singapore

Blogger: mrbrown

GadgetMatch.com

Hardwaremagazine HWM

Hardwarezone.com

Home+Living

NXT TECH

SquareRooms

tech4tea.com

The Active Age

VR Zone

Slovakia

PC Revue

TECHBOX

touuchit.sk

TV TA3

Slovenia

Car and User

Delo & Finance

IRT 3000

Monitor

Siol.net

South Africa

Business Brief Magazine

Spain

Clipset

ComputerHoy.com

Electro Imagen

Electromarket

Engadget Spanish

Gadget&PC

Market Vision

Marrón y Blanco

Sonitron & Cocina Integral

tuexperto.com

Xataka

Sweden

ehlnytt

NordicHardware

Rateko

Switzerland

CE today

ET Elektrotechnik

HDTV Forum

insidenews.ch

NZZ

Werbewoche

Taiwan

Commercial Times

Mobile Geeks

Mobile01

NEXT MAGAZINE

Trade Insight

Unique TV

Turkey

ANKA News Agency

CHIP Online

Dağıtım Kanalı

haberturk.com

SUBCONTURKEY - HOME

APPLIANCES TURKEY

Ukraine

Cosmopolitan

Computer Newspaper

1+1

ICTV

youtube: rozetkaua

United Arab Emirates

T3 Middle East

TechRadar Middle East

UK

Alert

Amateur Photographer

Consumer Electronics Daily

Forbes

Gadgets Boy

HDTVTest.co.uk

Housewares Magazine

Innovative Electrical Retailing

Inside CI

TechRadar & Travgear

Windows Central

USA

Android Community

Car & Driver

ComputerWorld

Dealerscope

Digital Trends Espanol

Gadgetteer

Gear Diary

Into Tomorrow

Men’s Journal

MrMobile

NBC Today Show Contributor

NYT

Phonescoop.com

Pocketnow

TechnoBuffalo

Technology Analyst

Tom’s Guide

TWICE

Ubergizmo

Yahoo Finance

YouTube: SoliderKnowsBest

Vietnam

Consumer Electronics Magazine

Vietnam Audio Visual Magazine

Vietnam News Agency

Vietnam Television VTV 2

Vnews channel

Power Briefings 2018

9.00 AM - 9.30 AM
Philips Learn More >
9.40 AM - 10.00 AM
Sharp Learn More >
10.10 AM - 10.30 AM
Beurer Learn More >
10.40 AM - 11.00 AM
Radionovelli Learn More >
11.10 AM - 11.30 AM
Miele Learn More >
11.40 AM - 12.00 PM
TCL Learn More >
12.10 PM - 12.30 PM
WMF Learn More >
1.30 PM - 1.55 PM
Huawei Learn More >
2.05 PM - 2.40 PM
GFK Market Insights Learn More >
2.50 PM - 3.20 PM
IHS Market Insights Learn More >
3.30 PM - 3.50 PM
Fitbit Learn More >
4.00 PM - 4.25 PM
GFK Market Insights Learn More >
4.25 PM - 4.50 PM
GFK Market Insights Learn More >

Photos 2018

Resources

Presentations

Hans-Joachim Kamp

Aufsichtsratsvorsitzender der gfu
Consumer & Home Electronics GmbH
Press Conference - GPC 2018 (PDF, 4.2 MB)

Jürgen Boyny

Global Director Consumer Electronics,
GfK Retail and Technology
Press Conference - GPC 2018 (PDF, 3.0 MB)

Georg Walkenbach

Mitglied des Gesamtvorstands des ZVEI
Press Conference - GPC 2018 (PDF, 1.5 MB)

Videos

CE China

CE Week

IFA Global Markets

IFA+ Summit

IFA NEXT

IFA Shift Automotive

Logos - Publication free of charge - File copy requested

Power Briefing Philips

Innovative solutions for a healthy and joyful life

At IFA global press conference 2018 Philips presents innovative solutions to improve our daily routines – highlight is the new-to-world SmartSleep solution that will change the way the world sleeps. As a global health technology leader Philips is uniquely positioned to pair clinical research, the latest digital technologies and world-class design capabilities to create empowering tools that help consumers to take better care of the cornerstones of a balanced, healthy and energetic lifestyle, such as nutrition, a clean environment and sleep.

Liat Ben-Zur

Liat Ben-Zur

Senior Vice President, Head of Connected Digital Platforms Propositions

Bernd Laudahn

Bernd Laudahn

Market Leader Personal Health DACH

Power Briefing Sharp

SHARP is BACK: The European Launch of the first 8K-TV

SHARP is back – after earning lots of attention during IFA in Berlin last year with a flurry of amazing announcements around their audio-visual products and smartphone businesses, SHARP will continue to go full throttle at IFA Global Press Conference in Rome this year and surprise yet again with another bold announcement.
Display technology is and has been at the core of SHARP’s recent success: by utilizing innovative technologies like IGZO, that allows the production of high quality frameless screens, or the up-and-coming new resolution standard 8K, SHARP has established itself a name as pioneer and innovation driver. 8K in particular is a very exciting topic as the new technology will finally arrive in consumers’ everyday lives in 2018.

Sascha Lange

Sascha Lange

Vice President
Marketing and Sales EMEA

Power Briefing Beurer

Innovative Products and Apps for Health & Well-being

Digitalization and megatrends such as selftracking and optimization disrupt the health & well-being sector and change the requirements for health products. People want to measure, store, track and share their data – anywhere and anytime. Former appliance manufacturers increasingly provide software too. Beurer demonstrates how the company successfully transitioned from a heating pad manufacturer into a digital health specialist with eleven in-house developed apps and a broad connect assortment.

Beurer - Georg Walkenbach

Georg Walkenbach

Managing Director and Shareholder

Power Briefing Radionovelli

The new era of the radio

Radionovelli presents the 4G radio that revolutionizes the world of broadcasting with patented algorithms unique in the world for on demand and targeted advertising.
This innovative solution combines in a single device a classic fm/am and dab radio, 4G mobile connectivity, the functionalities of the Android operating system, a 6.3 touch display, a 30 watts audio power system per channel and CD/DVD player. Moreover, an always on line system guarantees users the listening and viewing of digital contents even in the absence of FM or DAB signal, wherever they are in the world.

Paolo Novelli

Paolo Novelli

CEO of Axis and Inventor of 4G Radio

Gian Carlo Scataglini

Gian Carlo Scataglini

Product Specialist

Power Briefing Miele

Outstanding innovation, elegance and cuisine – The latest highlights from Miele

For many decades, Miele has been primarily known as a quality and innovation leader in laundry care.
With its latest trade-show premieres, the German family-run company has strengthened above all its claim to be THE kitchen experience brand in its branch of industry. This certainly applies to the new revolutionary Dialog oven that will be launched in June. In Rome, you will find out how Miele is planning to continue with this strategy and what Miele has to offer demanding connoisseurs all around the world.

Dr. Reinhard Zinkann

Dr. Reinhard Zinkann

Executive Director and Co-Proprietor

Power Briefing TCL

TV of the future

TCL Multimedia, the world’s third largest TV maker and one of the fastest-growing consumer electronics brands in the world, continues to innovate to bring great sound, picture quality, technology, functionality and design to consumers in Europe and beyond. Frederic and Marek will present TCL’s line-up of innovations for IFA 2018, which integrates even more advanced forms of Artificial Intelligence.

They will discuss the shift from application-driven to content-driven Android TVs, and why TCL - a pioneer in Quantum Dot Technology since 2015 - believes that Quantum Dot is key for delivering true-to-life light and colors but also for the future of in-home entertainment.

Frédéric Langin

Frédéric Langin

General Manager Sales and Marketing Europe

Marek Maciejewski

Marek Maciejewski

Product Development Director Europe

Power Briefing WMF

WMF – Germany‘s No. 1 and preferred partner in and around the kitchen since 1853

Each and every day, millions of people around the world use WMF products, which make preparing, cooking, eating and drinking a culinary highlight. Having a long-standing tradition of innovation and being a leading source of inspiration for the industry, WMF has been making each of these culinary moments special – since 1853 – and still does.

The global trend towards smaller households has a huge impact on the use of small kitchen appliances, as the number of single and two-person households is set to rise significantly over the next few years. This means that living space and kitchen size, including storage space and worktops, have reduced considerably, especially in urban areas.
WMF KITCHENminis® was developed in line with consumers’ growing environmental awareness and the trends towards more sustainable and smaller WMF products — which are just as powerful as the large ones.

Meet Germany’s No1 brand in homewares and learn more about German engineered, highly functional products, iconic design statements and innovative milestones.

Xavier Sabourin

Xavier Sabourin

President of Consumer Goods BU

Martin Ludwig

Martin Ludwig

Senior Vice President
International Strategy & Product Creation

Power Briefing Huawei

A Renaissance in photography is here

At Huawei, we’re committed to creating technology that makes people’s lives better. This commitment to unparalleled consumer experience starts with listening to our consumers, identifying the pain points they face and creating technology that makes their lives better.

Our extensive research program found that a significant number of consumers would like a camera that enables them to take fewer shots to get the ultimate photograph. So we created the HUAWEI P20 Pro which combines the most advanced camera system with the most intelligent camera experience to bring point and shoot perfection to the smartphone and the knowledge of a professional photographer to their fingertips.

Peter Gauden

Senior Product Marketing Manager

GfK Market Insights

Digital World in Asia

The connected lifestyle is moving beyond having just your smartphone being connected to smart home devices. Artificial Intelligence and having smart home devices being interconnected to one another could soon become mainstream for consumers in Asia.
We take a look at the new products and concepts that are propelling this change. Innovations in tech devices are also moving consumers towards more premium products, driving the value growth of tech devices within the APAC region.

GfK Gerard Tan

Gerard Tan

Director APAC, Digital World

IHS market insights

An outlook on INTELLIGENCE in 2024

Preview on the Cluster INTELLIGENCE 2024 on 2 September at IFA+ Summit 2018:
What impact will Artificial Intelligence have in the future?

IHS Paul Gray

Paul Gray

Director Research and Analysis | Technology, Media & Telecom, IHS

Daniel Mieves

Daniel Mieves

Head of Marketing at German Autolabs

Power Briefing Fitbit

Smartwatches designed for Health & Wellness

Fitbit has spent the past decade helping people live healthier lives, and demonstrated the power of wearable devices to create healthier outcomes. Wearables have emerged as a favourite tool that helps millions of people around the world to proactively manage their health and wellness. In this session you will learn about the evolution of the wearables category and you will find out more about the latest Fitbit’s smartwatch, Fitbit Versa.

Benoit Raimbault

Benoit Raimbault

Vice President Marketing EMEA

GfK Market Insights

Major Domestic Appliances market continues to show sustainable growth

The outlook is positive. What factors stand behind that growth? From healthy development of some of the regions and countries to various product and consumer trends. Has the smart home trend finally turned into the reality of home appliances market? The difference by regions and different product type is tremendous.

What barriers remain and which ones were overcome? What awaits one of the most healthy durables markets in the future?

GfK Natalia Andrievskaya

Natalia Andrievskaya

Global Director
Major Domestic Appliances

GfK Market Insights

Global Growth Trends in Small Domestic Appliance Markets

The Small Appliance markets are showing good growth based on contributions from many product categories. Innovations are key to driving this growth with more and more new solutions and products launched to meet consumer’s needs. Additionally, there is tremendous potential in developing regions around the globe, from China, Latin America to South East Asia. Yet each market is entirely unique!
At the same time, innovation is driving new products and sub-classes in long established categories. Furthermore, there is more and more enthusiasm for smart/connected products that are driving lifestyle, convenience and time-saving solutions at an affordable price.

Udo Jansen

Udo Jansen

Global Director
Small Domestic Appliances