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Power Briefing Philips

#makelifebetter: From personal to personalized health

At Philips, we believe that there is always a way to help people achieve balanced, energetic and healthy lives. Sleep, oral and personal care as well as healthy nutrition are relevant aspects in helping everyone get the most out of life. We want to empower people to take control of their own health – obviously, consumers are asking for it, demographic developments demand it and technology enables it. Therefore, Philips strives to bring intelligent consumer health solutions, software and services. They are personalized and designed to give consumers better and data-driven insights into their health, as well as easy access to professional expertise and advice, helping them to protect their health.

Marlies Gebetsberger

Marlies Gebetsberger

Personal Health Leader Philips Market DACH

Power Briefing TCL

TCL TV, the smartest entertainment ecosystem

Created in 1981, TCL Electronics has become one of the world’s largest consumer electronics groups. How did it manage this? TCL puts innovation at the heart of its LCD panel factories and portfolio of products, including TVs, audio, smartphones and major domestic appliances. Recently, thanks to its smarter TV solutions, TCL has been growing incredibly fast, especially in the US and Europe!
What will you discover at IFA? TCL is more than ever the next Global Brand for smart devices.

Frédéric Langin

Frédéric Langin

Sales & Marketing Director
TCL Europe

Marek Maciejewski

Marek Maciejewski

Product Development Director
TCL Europe

Power Briefing Haier

Haier Europe, a new dimension of the fastest growing company in the world

Haier has been the world’s no. 1 in home appliances for ten consecutive years, building its success on the strategic commitment to innovation, branding, R&D and intelligent manufacturing. IFA 2019 Global Press Conference will be the first official press event attended by the Haier Europe CEO, Yannick Fierling, after the recent acquisition of the Candy Hoover Group. New products, new solutions for end users and a focus on IoT will all be a key part of the Group´s strategy.

Beurer - Georg Walkenbach

Yannick Fierling

Chief Executive Officer
Haier Europe

Power Briefing Metz

Metz Blue - a German TV brand goes global

At IFA 2019 Global Press Conference we will present Metz blue – a German brand on its way to the global TV market. METZ blue is the result of the combination of the strength of SKYWORTH, a global player in the TV business and 80 years of experience of traditional German manufacturer Metz.

Dr. Norbert Kotzbauer

Dr. Norbert Kotzbauer

Chief Executive Officer
Metz Consumer Electronics

Power Briefing Safera

Safera Sense - The first complete smart cooking sensor

Our new revolutionary smart cooking sensor makes cooking smarter and safer in three ways: It sets up automatic timers, helps to prevent cooking fires and also monitors your air quality. Simply place the sensor above the cooktop and connect your stove to smart home.

Erkka Suvikumpu

Erkka Suvikumpu

Chief Executive Officer

Mikko Reinikainen

Mikko Reinikainen

Founder, Head of Global Sales & Marketing

Power Briefing

Hisense Gorenje

Julian Lietzau

Julian Lietzau

Marketing Director
Gorenje DACH

GfK Market Insights

Global Market Trends TCG

A tremendous variety of products with high innovation rates provide the consumer with a rich choice of products. What are the key trends and what are possible implications for the future? The worldwide analysis covers products from the overall TCG markets including Consumer Electronics, Smart Phones, IT products and Major and Small Home Appliances.

Friedemann Stöckle

Friedemann Stöckle

Vice President Global POS Support

GfK. Growth from Knowledge

We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”. More information: www.gfk.com

IHS Markit Insights

How to delight consumers in a connected world?

IHS Markit offers expert insights, focused market-trend analysis and timely supply chain information intended to build competitive positions in technology.
More information: www.ihsmarkit.com

Maria Rua Aguete

Maria Rua Aguete

Executive Director for TV Media

GfK Market Insights

Smart Home - crossing the chasm

Millions of devices bought for our homes each year feature ‘smart’ functionality. While the ‘smart’ promise in general resonated well with consumers, the reality is a collection of isolated ‘smart’ devices in our homes. As the ‘first movers’ wave is tailing off, the industry is looking for ways to renew the demand and take the smart home to the next phase. Consumers are prepared to pay a premium for solutions that are simplifying their lives and catering for their needs. Well-crafted individual solutions within a common ecosystem possess a tangible opportunity to cross the chasm.

Igor Richter

Igor Richter

Global Strategic Insights

GfK. Growth from Knowledge

We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”. More information: www.gfk.com

GfK Market Insights

Consumer Electronics today and tomorrow: How the consumer sets the bar for innovation

More than ever before, the consumer is in the driver’s seat and judges products uncompromisingly. In order to be successful, vendors of consumer electronics devices, smartphones and IT products have to adapt to the evolving consumer preferences. With every other consumer valuing experiences more than possessions, they expect their devices to excite them constantly. At the same time, consumers are looking for aspirational products to satisfy the need to express identity. They are willing to pay a premium price to pamper the “me”. Delivering on these challenging expectations is a promising opportunity for retailers and manufacturers.

Markus Kick

Markus Kick

Global Strategic Insights

GfK. Growth from Knowledge

We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”. More information: www.gfk.com

GfK Market Insights

Home Appliances and emerging trends // From consumer needs to global trend opportunities

The consumer is the origin and center of the trend themes that drive the markets. Still, these needs translate differently per product group. Capturing the context of these trends and how they manifest in small and major domestic appliances helps a lot to judge future scenarios in an educated manner. Consumers are looking for rich and exciting experiences allowing sales of premium/high performance products. Coupling this with the expectations of fully connected customers leads to plentiful opportunities for retailers and manufacturers when delivering on these with innovations.

Norbert Herzog

Norbert Herzog

Global Strategic Insights

GfK. Growth from Knowledge

We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”. More information: www.gfk.com

GfK Market Insights

Major Domestic Appliances market continues to show sustainable growth

The outlook is positive. What factors stand behind that growth? From healthy development of some of the regions and countries to various product and consumer trends. Has the smart home trend finally turned into the reality of home appliances market? The difference by regions and different product type is tremendous.

What barriers remain and which ones were overcome? What awaits one of the most healthy durables markets in the future?

GfK Natalia Andrievskaya

Natalia Andrievskaya

Global Director
Major Domestic Appliances

GfK Market Insights

Global Growth Trends in Small Domestic Appliance Markets

The Small Appliance markets are showing good growth based on contributions from many product categories. Innovations are key to driving this growth with more and more new solutions and products launched to meet consumer’s needs. Additionally, there is tremendous potential in developing regions around the globe, from China, Latin America to South East Asia. Yet each market is entirely unique!
At the same time, innovation is driving new products and sub-classes in long established categories. Furthermore, there is more and more enthusiasm for smart/connected products that are driving lifestyle, convenience and time-saving solutions at an affordable price.

Udo Jansen

Udo Jansen

Global Director
Small Domestic Appliances